Buying a product these days often means you are getting more than you bargained for. Unwrapping your latest purchase can leave the room strewn with the cardboard, plastic and packing foam waste that kept your newest purchase protected until it reached the safety of your home. That may soon change, however, with a new product [...]
As the silent salesman, the point-of-purchase pitchman, packaging should make positive statements about the brand. Flexible packagingâ”€â”€as has been brought out in many focus groupsâ”€â”€often is perceived as being more modern than its rigid counterparts. Modernity can be a positive association for a brand because while “traditional” can carry positive, confidence-inspiring connotations, the same is [...]
Food safety is a major issue of people’s livelihood, and this is closely related to the importance of food packaging also undisputed. China’s 1.3 billion people in meeting the food supplies behind, is a huge food packaging machinery market.
Strong market demand, higher requirements According to the Chinese Food and Packaging Machinery Industry Association statistics, in [...]