Package Machine Blog

07 Jan, 2010

The "it" Bar

Posted by: admin In: Package Design ()

The latest chocolate bar from famed NY candy store Dylan’s Candy Bar: “The “it” Bar is a chocolate bar designed to appeal to the adult Dylan’s Candy Bar shopper. The challenge with creating the packaging for this product was in striking a balance between the sophistication of the intended buyer and the playful, colorful spirit of Dylan’s Candy Bar.

Read the rest here:
The "it" Bar

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