After a successful first edition, SCA Packaging continues to encourage young talents to present their innovative ideas to the packaging industry. Design Challenge 2009 kicked off on November 1st 2009. This year’s challenge: create a lean, slick,’ ‘fat free’ packaging design, taking complexity out and leaving the lowest environmental footprint possible

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SCA Packaging Design Challenge
Designed by Brandever | Country: Canada “For well over a century, Newfoundland’s fishing fleets have traveled to the southern waters of the Caribbean to trade their precious catch for delectable rums and sugars. Rum barrels also served to ballast the ships, aiding the fleets’ safe return home. Over generations, this trade established Newfoundland as a gateway of the world’s finest rums arriving to North America.”

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Newfoundlander’s Rum
“We wanted a fun and interactive piece that people couldn’t ignore during the holidays. Wrapped submarine sandwiches already resemble a present, so we thought we’d complete the connection by wrapping them in sub themed Christmas paper. The existing tagline for the store is ‘Subs worth discovering’, so we made all of the holiday patterns based on sub imagery, rewarding the viewer for even deeper exploration.” Designed by John Neerland
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Erbert & Gerbert’s Holiday Subs