Package Machine Blog

    “According to the World Health Organization (WHO), unhealthy diet is amongst one of the leading causes of the major non-communicable diseases. Can design encourage people to rethink their relationship with healthy food to gain a balanced diet?

Pearlfisher has created the brand identity, name and packaging for the Cawston Press range of apple juices; the apple juice brand formerly known as Cawston Vale. Pearlfisher was tasked with visibly capturing and preserving the flavour and essence of the apple, creating a stand-out design that visibly connects the consumer with the fruit and the qualities attributed to the natural juice produced by Cawston Press.

” Pearlfisher has created the brand identity, name and packaging for the Cawston Press range of apple juices; the apple juice brand formerly known as Cawston Vale. Pearlfisher was tasked with visibly capturing and preserving the flavour and essence of the apple, creating a stand-out design that visibly connects the consumer with the fruit and the qualities attributed to the natural juice produced by Cawston Press. Creative director Natalie Chung says: “The design essence is ripe and raw and we have created a bold and contemporary visual language to reflect the taste benefits of a product that will not compromise on quality.” The new name and identity is intended to inspire a consumer reappraisal of the ambient juice sector by drawing attention to the availability of a premium quality juice, made from 100% whole pressed apples rather than fruit concentrates, that isn’t found in the chiller