Package Machine Blog

Posts Tagged ‘beer

Heineken has revealed a new advertising campaign on the U.S. market for its Heineken Light. A series of spots, prints and digital billboards features people who enjoy their summer and beer.

In anticipation of the World Cup, Budweiser will be packaging their refreshing beer in metallic bottle fashioned after the tournament’s famous trophy.

After having competed against other European agencies, Adrián Pierini’s design was chosen by Anheuser Busch InBev marketing team from Belgium, to modernize the packaging. Born in 1873 in Bremen, Germany, Beck’s mixes internationality and tradition, qualities that helped the beer to become the number one selling export beer.The new layout highlights the visual elements


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