Package Machine Blog

The time is right for the marriage of CPGs’ new product development expertise and retailers’access to shoppers and ability to execute.

Internationally recognized design firm Duffy & Partners has just redesigned the branding and packaging for Tequila Herradura, one of the oldest and most respected 100 percent blue agave tequila brands since 1870.

While not as sophisticated as our previous packaging, these new swing tags represent our most successful execution yet. Most importantly, it provides a marketing platform for the product (which has proven difficult to merchandise), rationalizes packaging cost dramatically and improves packing speed. It also reduces freight cost.