The Walkers brand (Frito-Lay) is promoting its crisps with the help of a huge integral campaign, launched both on digital and TV platforms. The brand says that any sandwich will taste yet better if it’s made with its crisps. The “geographical centre” of the campaign is a little English town of
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More than three month are left before the World Cup 2010 in South Africa will kick off, but brands are already busy preparing for the event. One of them, the Carlsberg beer, is promoting its partnership with the event by presenting a mini-website on the YouTube platform “England Team Talk“.
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HUGO BOSS is launching a new line of BOSS Orange, and to commemorate this it invites the fans to participate in the creative process and create a T-shirt of their own. The users are invited to show their talent and creativity by making the boldest design ever on the Facebook page of the
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