Package Machine Blog

Designed by Mindscape Films | Country: Australia | Fonts: Gotham, Courier “Recently finished design for a new line of bottled water called ‘Water For Water’ which is currently stocked across all Gloria Jean’s Coffee houses in Australia, with plans to implement the water into the international GJC franchises in the near future as well as other retail outlets. The goal of the design was to reflect the international goals of the water (via the small text on the front with WATER in different languages) along with providing a design that would stand out from the rest of the bottled water that’s currently on the market. The design of the bottle took on and off approximately six months, going through various different design iterations including trials on different stocks, and was also affected by getting approval for the right launch date.

Starbucks is encouraging its customers to buy more and get rewarded for things they purchase. Every time you visit Starbucks chain and use a registered card, you get 1 star. Collecting the stars, the consumers heighten their level and receive more and more benefits.

My, how we love this brand.