Designed by Christine Clayton | Country: United States “Crayola has a lot of brand equity in their color names.
Posts Tagged ‘color’
Designed by Pentagram | Country: United States | Fonts: Nobel BL, Belizio Paula Scher (partner-in-charge and designer) and Lisa Kitschenberg (designer) have redesigned the identity and packaging for renu® multi-purpose solution, one of Bausch + Lomb’s signature products and the category leader in contact lens solutions. The renu® identity and packaging have been designed to stand apart from the competition in the category, which includes brands from manufacturers like Alcon, Allergan, Johnson & Johnson and Ciba Vision.
Crayola has a lot of brand equity in their color names. I wanted to create a series of packaging (here: forest green, mod magenta, and purple mountain magesty) which playfully accents these color names.
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The Blog covers the world’s best packaging design, latest package design trends, packaging news and package machine.
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