Package Machine Blog

Posts Tagged ‘finding-it-hard

23 Mar, 2010

Piazza D’Oro

Posted by: admin In: Package Design

The Piazza D’Oro brand is found the world over but nowhere is the R&G coffee market quite so dynamic as here in Australia. An unwanted de-positioning of Piazza D’Oro had occurred against a trend of Craft, Locality and Authenticity, resulting in an explosion of gourmet and boutique roasters which connected at a much deeper level than Piazza D’Oro. The previous brand expression and execution felt corporate, lacking the human qualities of passion and expertise that’s driving much of the market.


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