Diageo Global Travel & Middle East have introduced a trial launch of a new addition to its Johnnie Walker Black Label line. The one litre bottles of recently released Johnnie Walker Double Black will available to purchase at the +15-20% price premium to Johnnie Walker Black Label at six leading international airport locations
Posts Tagged ‘johnnie-walker’
In October Diageo’s Johnnie Walker, a famous alcohol brand, launched an unusual branding campaign in the Russian Internet.
Reserve Brands Group – the Diageo’s division for the marketing of its premium spirits brands – is investing £5 million in the Christmas promotion of Diageo products in the UK market. New gift packs were released for some of these brands including Talisker, Singleton, Smirnoff, Johnnie Walker Blue Label and Tanqueray No.TEN.
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