Package Machine Blog

Designed by Sunnydesign | Country: China “Bold colors make for  strong product differentiation, and one colour printing helps to keep costs low.”

Designed by Nick Reid , a graduate from Loughborough University, England with a BA (Hons) in Graphic Communication. BRIEF The brief was to walk into any supermarket, choose a brand I didn’t like then re-brand, re-design and re-package it with no limits and I decided to focus on the packaging for pasta focusing on sustainability and eliminating plastics whilst also creating a new fresh feel and look to the product. RESPONSE The response to this brief was to create a package that was more environmentally friendly than existing packs and also made it easier for the consumer, the one problem I discovered from research was that existing plastic bags didn’t allow that much control over how much pasta you could pour and people said they would always cook too much

Designed by Bureau of Betterment & Substance | Country: United States “When the digital agency Substance started working on branding for a new gelato product, I was psyched to be brought on board to create the logo and packaging components. I love food packaging projects, especially when you get to try the product for inspiration! The packaging was created for Naia Gelato’s new gelato-on-a-stick product that is being sold in high-end supermarkets in California and the Western US. The final solution was a slightly throwback feel meets sophisticated Italian soda fountain