Package Machine Blog

Celebrity marketing will always remain an effective tool of brand promotion and engagement with a target audience. This time an iconic French brand of pure sparkling water Perrier teamed up with not less iconic American burlesque artist, model, and actress Dita von Teese (born Heather Renée Sweet, 1972). Naughty pin-up Dita’s photos will appear across

The Coca-Cola Company and Emeco, a leading furniture manufacturer, have combined their iconic products, the Coca-Cola contour bottle package and the famous Navy® Chair, to create a new chair — “111 Navy Chair™”  — made from at least 111 recycled plastic bottles.Modeled after the original aluminium Emeco Navy Chair designed in

Yesterday Coca-Cola in Great Britain launched a new interactive online application to help meet increasing consumer demand for ‘eco’ information. The ‘Trace Your Coke’ app enables consumers to trace individual cans or bottles of Coca-Cola Great Britain drinks back to their British factory of origin. It also highlights the importance of the most